🧰 Moderator’s Toolkit: Craft Stronger Interviews and Surface Deeper Insights

Confident, structured moderation starts here.
The Moderator’s Toolkit gives you everything you need to plan, lead, and synthesize richer user interviews — whether you're a UX researcher, product manager, designer, founder, or cross-functional team member stepping into research.

Built using best practices from leading UX research authorities — including insights from Nielsen Norman Group, Baymard Institute, IDEO, and Human-Computer Interaction (HCI) research — combined with the real-world expertise of Moderator’s Lab moderators who have led hundreds of interviews across industries.

This toolkit helps you:

✅ Craft effective, bias-free interview guides
✅ Ask stronger open-ended and probing questions
✅ Structure sessions for natural conversation flow
✅ Dig deeper into user motivations, behaviors, and pain points
✅ Analyze and present insights more confidently

📦 What's Inside:

• 🛠️ Interview Guide Template — Fill-in-the-blanks guide to plan any session

• 🧠 50+ Open-Ended Research Questions Bank — Categorized for easy use

• 🌳 Probing Tree Framework — Dig deeper during sessions with ease

• 📋 Interview Guide Quality Checklist — Catch bias, jargon, or structure issues before you launch

• 🔥 Real-World Sample Interview Guide — Modeled after best-in-class UX research teams

Bonus:

• Professional post-session reflection prompts

• Tips for moderating live usability tasks and journey flows

🚀 Who This Is For:

• UX Researchers (junior to mid-level)

• Product Managers running interviews

• Designers conducting user feedback sessions

• Founders validating early product ideas

• Anyone seeking to level up their qualitative research skills

No prior formal research experience needed — everything is written to be accessible, practical, and action-oriented.

🎯 Why It Matters:

Moderating well isn’t just about asking questions — it’s about creating the conditions for participants to open up and reveal what truly matters.

Whether you're preparing for your next round of user research or building a user-centered product from scratch, the Moderator’s Toolkit helps you lead every session with confidence, structure, and curiosity.

📋 Important:

You'll need a free Notion account to duplicate and use the templates. (Takes 30 seconds to set up!)

✨ Ready to moderate like a pro?

Grab the Moderator’s Toolkit today and start leading deeper, more impactful research conversations.